The Florida corporation Adapt, Inc. has been dissolved.

Founded in 1998 by James Hawkins, Miami, Florida based Adapt, Inc. was an early and quietly active leader in affiliate marketing and pay-per-click arbitrage. At its peak, Adapt had over 150 sites with more than a million pages of content in total that, if considered as a group, had aggregate traffic ranking in the top 25 of all sites, and was a leading affiliate partner of numerous online retailers. Over the years, Adapt engaged in thematic publishing, with several thousand articles published within a dozen sites, developed mobile sports apps "JockSpin" and "SpeedNeed" for iOS and Android that it spun out as its own venture, and sold various merchandise directly to retail customers (B2C) via its own websites as well as on Amazon as a Gold Level Seller and eBay. Before even most advertisers knew what pay-per-click was, Adapt had purchased more than a million clicks on Google. Even earlier than that, the company was bidding on hundreds of thousands of terms, many obsure combinations programatically generated in the days before name matching, on, a precursor to Google's AdWords. The company also, albeit largely by accident, engaged in domaineering, buying and selling premium domain names, with its highest profile transaction being the sale of to Viacom's New Fizz Corporation.

Adapt was a reasonably successful small business in the earlier days of the internet. The long decline of its prospects began at the end of 2003 as Google updated its algorithm with what it dubbed as its "Florida" update, quite likely named as a "stick in the eye" for the effect it had on (Florida based) Adapt. In 2018 the decision was made to dissolve the company.